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France’s consumer watchdog is to investigate the sale of cut-price Nutella that led to brawls in French supermarkets last week.

The consumer-protection and anti-fraud agency, DGCCRF, announced Monday that it would probe the Intermarché supermarket chain’s decision to slash the price of a 950-gramme jarof the chocolate and hazelnut spread from 4.70 euros to 1.41 euros.

The offer sparked brawls in supermarket aisles as frantic shoppers tried to snap up the bargain.

The inquiry will judge whether the offer could be legally described as a sale or whether it was dumping the product on the market.

For a discount to qualify as a bona fide sale offer, in which goods may be sold at a loss, they must have been bought at least a month before the time their prices are reduced.

Nutella’s Italian manufacturer, Ferrero, has dissociated itself from the move, describing it as a “unilateral” decision.

The ruckus occurred ahead of Wednesday’s presentation of a bill to parliament that would limit price reductions on food to no more than 34 percent of the price paid by the retailer. Read More …

 

 

France’s consumer watchdog is to investigate the sale of cut-price Nutella that led to brawls in French supermarkets last week. The consumer-protection and anti-fraud agency, DGCCRF, announced Monday that it would probe the Intermarché supermarket chain’s decision to slash the price of a 950-gramme jarof the chocolate and hazelnut spread from 4.70 euros to 1.41 euros. The offer sparked brawls in supermarket aisles as frantic shoppers tried to snap up the bargain. The inquiry will judge whether the offer could be legally described as a sale or whether it was dumping the product on the market. For a discount to qualify as a bona fide sale offer, in which goods may be sold at a loss, they must have been bought at least a month before the time their prices are reduced. Nutella’s Italian manufacturer, Ferrero, has dissociated itself from the move, describing it as a “unilateral” decision.